Call centers can really help you in boosting the
performance and growth of your business. If you have a one-person business,
hiring a call center can leave an impression on your customers that they are
trading with a business that is multi-staffed. The most significant advantage
of working with a call center is that you can operate at different time zones
and country and still work effectively. They have an on-call staff ready round the
clock to represent your company at a reasonable rate. It is cheaper as compared
to hiring a single employee. But the question is how you will know which call
center will suit your requirement and work towards expanding your business?
Create
a profile
Before you decide on hiring a call center agent,
make a file that consists of all the top agents you have shortlisted. List
questions like “what are their skill sets?”, “what are their core
competencies?” or “What personality traits do they have?”. Profile them
according to their diversity, traits, educations, qualifications, and
economics. Do they need to have the
“must have” skills or knowledge? Ask yourself what kind of an agent are you
looking for? Does it have to be an inbound agent, outbound agent or an inside
sales agent? Creaghan Harry asks
you to answer these questions to get better clarity on what your organizational
goals are and if the agent will be able to match it up.
Recruiting
strategy
It is essential you create a recruiting strategy
that will help you in targeting job seekers that meet your requirements. This
plan should consist of personal referrals, posting jobs online, print
advertisements, job fairs, virtual communities, colleges, and universities. A call center typically employs three
different types of call center agents- Top performing agents, adequate agents,
and marginal agents. They fall under different grades like A, B, and C.
Effective
communication skills
According to Creaghan Harry, effective communication is the most important thing you
should search in a call center agent. An efficient call center is the one that
knows how to speak to its clients on a regular basis. Not only their
communication skills but also ethics and etiquettes are essential. The agents
should be patient with customers and understand how to meet their needs and
expectations.
Good
listeners
The most important part of effective communication
is to know how to listen carefully to the clients and customers so that the
agents can help to resolve their issues. Instead of assuming things, they
should be able to understand first, being too presumptuous will not get them to
the core problem of the consumers. This will result in more frustration on both
sides of the party.
The growth of your business depends on the kind of
call center agent you have, make sure they provide you 24/7 support. They should be customer-oriented, evaluate
them by the way they handle customer calls, this will decide whether the
customer wants to do business with your organization or not.
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