Call centers are primarily a hub of receiving and
transmitting information and requests in a large volume. The entire process is done
through the telephone. Call centers provide support to the consumers of
respective companies. Sometimes, some companies have their own call centers to
answers all inquiries of their consumers. Call centers are of two types
regarding the types of phone calls, outbound and inbound. Outbound call centers
deal with the calls made by the people of the call centers. The inbound call
centers receive call from the consumers.
The primary purpose is to cater information through
phone calls.Nowadays call centers are considered as the promising industry. Call
centers enable to reach a wide range of consumers. To grab a huge range of
consumers call centers adopted new technologies to provide accurate information
to their entitled consumers. The call center industry is growing rapidly with
the rapidly growing technology. According to Creaghan Harry, call center will become one of the biggest businesses
in near future.
The
Factors behindthe Rapid Growth
There are a few factors that play the key role in
changing the industry from small scale to large scale. Digital technology plays
a pivotal role in this changing scenario. Digitization, automation, and
artificial intelligence made the growth faster. Digitization and automation are
responsible for speed and accuracy. Digitization and automation are efficient enough
to recognize the need of consumers, whether he wants to communicate with the
human voice. Empirical research shows that more than 73% of the consumers want
to deal with human voice.
The huge demand of human voice sometimes become
challenging to the call centers. Automation technology, in that case, comes to
rescue.
·
Biometric authentication enables the
consumer to utilize their voice print in terms of checking the authenticity of
the consumer.
·
Virtual digital assistance provides the instant
service to the consumers who want direct service from a particular company.
·
Call recording service enables the
organization to record the telephonic conversation in order to provide much
accurate service.
All these above factors
that play the driving role behind emerging call center industry. Creaghan Harry suggests it is a successfully
running industry in recent times.
The
Effect on Economy
Every emerging business
has a huge effect on the economy and call center industry is no different. In
the era of information technology call center has made a groundbreaking impact
on the world economy. The globalization has changed the relationship between
work and labor in the industry. The industry employs a large number of people
every year. The 21stcentury witnessed a boom in the Business Process
Outsourcing industry. The industry has a massive impact on macroeconomics. It
attracts foreign direct investments that help any particular country to
increase their capital. This leads to higher productivity in other sectors like
education and employee wages.
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