Job roles of a call center employee are
varied. Besides call handling, maintaining company standards and obtaining
client informationare also duties of a call center employee. Through proper
guidance and training, a call center employee can efficiently perform the
duties.
Call
handling
First and foremost duty of a call center
employee is receiving telephone calls from customers and solving their problems
with competence. This requires listening and problem-solving skills. Also a
call center employee has to be lenient in terms of objective. An understanding
attitude is preferred. Customer satisfaction is another important factor for
success in call handling.
Generating
customer’s interest in unknown products and services
It is not possible for the customer to
remain updated on all the services and amenities that the company provides. So
the call center agent has to take up the task to inform the customers about
available and updated services appropriately during the telephonic conversation
and subsequently generate interest. Through this, the employee creates revenue-generating
options for the company and helps the customers by providing state-of-the-art
facilities to him.
Obtaining
client information
Sometimes it becomes a necessity to
procure information that will be sent to clients tocreate successful marketing
strategies, and that is why call center professional has to call individual
customers and know their feedback. This also ensures quality customer services for
the future.Creaghan Harry believes
transparency is important in obtaining client information.
Follow
up
The call center agent has to be very
careful about follow up calls. He or she cannot bypass the responsibility of
getting back to the customers if required. Sometimes the customers might not be
available for the phone calls. The agent must ensure to call the customer again
in some another time and mention to the customer that a phone call was made
earlier, but it was unanswered. Whatever be the scenario, the employee cannot
forget the importance of follow up calls. Creaghan Harry states some reasons behind the importance of follow up calls. They
are customer retention, progress in brand consciousness and improvement in
company-customer relation.
Maintaining
database
It is also important to keep and update the
customer future business conducts. Maintaining a logbook of day-to-day business
is hugely beneficial in case there arises an issue in future. Sometimes the
companies study these databases for providing better customer solutions.
Coordinate
with offline service personnel
Some service requires involvement of offline
staffs to provide service on behalf of the company. It may be that telephone
line is malfunctioning, or a desktop computer is overheating. To solve these
problems assistance of specialized technical staffs are required. To implement
the troubleshooting mechanism, the call center employee gets in touch with the
customer to enquire the convenient time when the technical stuff will undertake
the operation. And after knowing the timing, he has to convey the same to the
technical staffs. Also during the operation, he has to constantly keep in touch
with the customer and the technical stuff.
These are the four basic tasks that a
call center employee needs to perform. However, in certain situations, the job
can get varied and complicated.
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